AI in E-Commerce: Application of the Use and Gratification Model to The Acceptance of Chatbots

This study applies and builds on the Use and Gratification (U&G) theory to explore consumer acceptance of applied artificial intelligence (AI) in the form of Chatbots in online shopping in China. Data were gathered via an anonymous online survey from 540 respondents who self-identified as freque...

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Veröffentlicht in:	Sustainability 2022-11, Vol.14 (21), p.14270
Hauptverfasser:	Marjerison, Rob Kim, Zhang, Youran, Zheng, Hanyi
Format:	Artikel
Sprache:	eng
Schlagworte:	Anthropomorphism Artificial intelligence Attitudes Audiences Chatbots Computers Consumers Cost control Customer relations Customer services Electronic commerce Literature reviews Methods Privacy Software Verbal communication
Online-Zugang:	Volltext
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