Impulse buying: A systematic literature review and future research directions

This paper performs a comprehensive analysis of academic research on impulse buying following a systematic literature review approach. Drawing on the TCCM framework suggested by Paul and Rosado‐Serrano, we synthesize the impulse buying literature and develop a future research agenda. Accordingly, th...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	International journal of consumer studies 2023-01, Vol.47 (1), p.3-41
Hauptverfasser:	Redine, Artem, Deshpande, Sameer, Jebarajakirthy, Charles, Surachartkumtonkun, Jiraporn
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior electronic commerce impulse buying Literature reviews mobile commerce social commerce systematic literature review Systematic review TCCM framework
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!