Recent Extensions of Robert F. Lusch's “Big Picture” Thinking

This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive interactions with Lusch. The abstract concludes wit...

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Veröffentlicht in:	Journal of macromarketing 2023-03, Vol.43 (1), p.32-35
Hauptverfasser:	Ingene, Charles Arthur, Lusch, Virginia Newell
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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