Persuade to Click: Context-Aware Persuasion Model for Online Textual Advertisement

In recent years, due to the prevalence of online textual advertisements, increasing businesses recognize their huge potential in product promotion. The high-quality textual content has been empirically shown to have a substantial impact on consumers' attitudes and decisions. As a result, persua...

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Veröffentlicht in:	IEEE transactions on knowledge and data engineering 2023-02, Vol.35 (2), p.1938-1951
Hauptverfasser:	Yuan, Yuan, Xu, Fengli, Cao, Hancheng, Zhang, Guozhen, Hui, Pan, Li, Yong, Jin, Depeng
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertisements Advertising Algorithms Analytical models causal analysis Computational modeling Context Context modeling context-aware disentangled representation learning Machine learning Persuasive tactics Prediction models Predictive models Pricing Skin Tactics
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