Effectiveness of nutritional information in increasing demand for enriched yoghurt among poor households in Kenya: Implications for agribusiness marketing strategies

The yoghurt market represents one of the most dynamic consumer segments in Kenya's dairy industry. Product innovation like yoghurt enriched with nutrients is increasingly promoted to address the challenges of micro‐nutrient deficiencies, especially among children and women of poor households. U...

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Veröffentlicht in:	Agribusiness (New York, N.Y.) N.Y.), 2023, Vol.39 (1), p.285-290
Hauptverfasser:	Ortega, David L., Caputo, Vincenzina, Maredia, Mywish
Format:	Artikel
Sprache:	eng
Schlagworte:	Agribusiness Consumer Dairy Dairy industry Enrichment Households Information Marketing Nutrients Nutrition Yogurt
Online-Zugang:	Volltext
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