New normal and competitive advantage: A higher education experience
The paper argues that competitive advantage, as a global prerequisite for sustenance of higher education in the midst of a drastically changing business environment, is not receiving as much attention in emerging economies as it does in developed climes. Therefore, this study investigated the effect...
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| Veröffentlicht in: | Iranian journal of management studies 2023-01, Vol.16 (1), p.157-182 |
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| container_title | Iranian journal of management studies |
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| creator | Umukoro, Jones E Onamusi, Abiodun B Egwakhe, Johnson A Folorunso, Olusola |
| description | The paper argues that competitive advantage, as a global prerequisite for sustenance of higher education in the midst of a drastically changing business environment, is not receiving as much attention in emerging economies as it does in developed climes. Therefore, this study investigated the effect of new normal dimensions on competitive advantage in private universities in South-West Nigeria. A cross-sectional survey research design was applied to obtain data from 322 academic staff from two selected private universities in Ogun State, Nigeria. Participants were selected using simple random sampling. Reliability and validity tests were applied to the adapted questionnaire. The multiple regression analysis results revealed that new normal dimensions had a combined positive and significant effect on competitive advantage. This provided a position to formulate, implement, and sustain (FIS) policies that would enhance employee buy-in, augment academic staff psychological wellbeing, and provide and use high-tech facilities for market dominance to outpace competitors. |
| doi_str_mv | 10.22059/IJMS.2022.335514.674860 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 2008-7055 |
| ispartof | Iranian journal of management studies, 2023-01, Vol.16 (1), p.157-182 |
| issn | 2008-7055 2345-3745 |
| language | eng |
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| source | Business Source Complete (EBSCO); EZB Electronic Journals Library |
| subjects | Competitive advantage Developing countries Education, Higher Emerging markets Higher education LDCs Pandemics Pedagogy Private schools Product differentiation School environment Surveys Teaching |
| title | New normal and competitive advantage: A higher education experience |
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