Strategic internal communication for effective internal employer branding

Purpose>Although internal communication is perceived as one of the crucial elements for favorable internal evaluation of an employer brand (EB), the importance of internal communication for EB advocacy has been insufficiently theoretically problematized and related empirical evidence is almost no...

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Veröffentlicht in:	Baltic Journal of Management 2023-01, Vol.18 (1), p.19-33
1. Verfasser:	Pološki Vokić, Nina
Format:	Artikel
Sprache:	eng
Schlagworte:	Advocacy Brands Communication Corporate image Employees Employers Fieldwork Internal public relations Job satisfaction Questionnaires Social responsibility Strategic management
Online-Zugang:	Volltext
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