Voters' voting intention: The salience of celebrity endorsement—Evidence from Ghana

Partly spurred by the notion that celebrities wield potentials leverageable for political gains, the phenomenon of celebrity endorsement has become emblematic of political campaigns. While the use of celebrities in politics is on the ascendancy, its impact on electoral fortunes in bourgeoning democr...

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Veröffentlicht in:	Journal of public affairs 2022-12, Vol.22 (S1), p.n/a
Hauptverfasser:	Arkorful, Vincent Ekow, Lugu, Benjamin Kweku, Tetteh, Evans, Arkorful, Vincent Ansah
Format:	Artikel
Sprache:	eng
Schlagworte:	brand credibility Brands Celebrities celebrity endorsement Credibility Data analysis democracy Dominance Elections Ghana Political campaigns Politics Structural equation modeling Usefulness Voters voters and voting intention Voting
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