A New Model for Communicating Risk Information in Direct-to-Consumer Print Advertisements

Direct-to-consumer (DTC) pharmaceutical print ads are required by law to carry a “fair balance” of risks and benefits. There are little quantitative data on the effectiveness of risk communication to the consumer. A questionnaire-based method was used to compare consumer reactions to DTC print adver...

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Bibliographische Detailangaben

Veröffentlicht in:	Drug information journal 2007-01, Vol.41 (1), p.111-120
Hauptverfasser:	Stotka, Jennifer L., Rotelli, Matthew D., Dowsett, Sherie A., Eisner, Mary W., Holdsworth, Stacy M., Pitts, Peter J., McAvoy, David R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer advertising Consumers Data collection Decision trees Design Food products Format Health care Health risks Pharmaceutical industry Prescription drugs Risk Risk communication Side effects
Online-Zugang:	Volltext
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