The context-based review recommendation system in e-business platform

With the phenomenal growth of e-commerce, online review systems have become the normative dissemination mode of electronic word-of-mouth (eWOM). Unlike traditional WOM, consumers experience information overload in eWOM, thus they often read only a few reviews before making their purchase decision. C...

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Veröffentlicht in:	Service business 2022-12, Vol.16 (4), p.991-1013
Hauptverfasser:	Lee, Ki-Kwang, Lee, Hong-Hee, Cho, Su-Ji, Min, Gyung-Su
Format:	Artikel
Sprache:	eng
Schlagworte:	Algorithms Bias Business and Management Consumers Decision making Electronic commerce Empirical Article Human Resource Management Information overload Management Recommender systems
Online-Zugang:	Volltext
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