EXAMINATION OF CONSUMER PURCHASE DECISIONS VIA NEUROMARKETING METHODS: A SOCIAL PSYCHOLOGY APPROACH

The aim of the study is to determine the size and strength of consumers' attitudes towards brands and to observe the effect of marketing efforts on attitudes with the support of biometric data. Through this main purpose 406 people participated in the study to create a brand set, and 60 people p...

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Veröffentlicht in:	Prizren social science journal 2021-01, Vol.5 (2), p.14-29
Hauptverfasser:	Tomris Küçün, Nihan, Gönenç Güler, Emel
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Brand loyalty Brands Consumer behavior Consumers Customer Behavior, Eye-Tracking, Social Psychology, Online Shopping Behavior Decision making Economy Electronic commerce Internet access Marketing Marketing / Advertising Power Product reviews Purchasing Sales Sales promotions Shopping Social impact Social psychology Social psychology and group interaction Society Trends
Online-Zugang:	Volltext
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