The influence of community engagement on seller opportunistic behaviors in e-commerce platform

Firms using e-commerce as platforms need to develop effective mechanisms to govern seller opportunism. This paper attempts to explore the effect of seller community engagement, as an informal mechanism of network governance, on seller opportunistic behaviors. In particular, we identify two types of...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Electronic commerce research 2022-12, Vol.22 (4), p.1377-1405
Hauptverfasser:	Wang, Jiaxin, Cai, Shaohan, Xie, Qinghong, Chen, Lili
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Community participation Competition Computer Communication Networks Computer programs Data Structures and Information Theory e-Commerce/e-business Electronic commerce Influence Infrastructure Internet software IT in Business Operations Research/Decision Theory Social networks Virtual communities
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!