Environmental Protection Is Not Relevant in the Perceived Quality of Life of Low-Income Housing Residents: A PLS-SEM Approach in the Brazilian Amazon

Meeting the needs of users is imperative in construction, especially those of low-income people. This research looks into the perceptions of low-income users concerning green building (GB) and discusses how building sustainability can contribute to improving their lives. To this end, a model was developed using partial least squares structural equation modeling (PLS-SEM) relating the perceptions on residents’ quality of life with the GB criteria of Blue House Label (Selo Casa Azul—SCA), a Brazilian Sustainable Label. This model was based on data from a survey with 658 residents of the ‘Minha Casa, Minha Vida—MCMV’ (My Home, My Life) program, which is part of the Brazilian social housing system. The results of the model suggest that intangible issues such as the environmental protection criteria related to the construction of the building are not capable of influencing their perception of quality of life in the project. On the other hand, GB criteria capable of providing more practical benefits to low-income residents were broadly accepted, such as urban quality, GBT related to cost reduction, water management, and social practices. Furthermore, this article contributes to the discussion about sustainable social housing, the importance of adopting social criteria in GB, and the potential of environmental education to contribute to meeting sustainable development goals (SDG).