NEW CONSUMER TARGETS TOWARDS A TRADITIONAL SPIRIT: THE CASE OF GRAPPA IN PIEDMONT (NORTHWEST ITALY)

A choice experiment was conducted in Piedmont, Italy, to define purchasing preferences and behaviours of Grappa consumers. A total of 667 individuals were interviewed at different points of Grappa purchase/consumption. The most important attributes considered during Grappa purchase by consumer were...

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Veröffentlicht in:	Italian journal of food science 2019-01, Vol.31 (4)
Hauptverfasser:	Merlino, V M, Massaglia, S, Borra, D, MANTINO, V
Format:	Artikel
Sprache:	eng
Schlagworte:	Alcohol Behavior Cluster analysis Clusters Consumers Consumption Demographic variables Food Mathematical analysis Packaging Purchasing Questionnaires Sociodemographics
Online-Zugang:	Volltext
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