Comparing the Effectiveness of Post-Scandal Apologies From Nonprofit and Commercial Organizations: An Extension of the Moral Disillusionment Model

There is a double standard in public responses to scandals: Nonprofits are penalized more harshly than commercial organizations for the same transgression (the “moral disillusionment effect”). However, previous research—focused on commercial organizations—has sometimes shown that a positive reputati...

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Veröffentlicht in:Nonprofit and voluntary sector quarterly 2022-12, Vol.51 (6), p.1257-1280
Hauptverfasser: Chapman, Cassandra M., Hornsey, Matthew J., Mangan, Heidi, Gillespie, Nicole, La Macchia, Stephen, Lockey, Steven
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Sprache:eng
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