Netflix's communication strategy on Twitter and Instagram during the unlock in Spain: humour, proximity and information

The Covid-19 pandemic and the arrival of Disney + marked the second quarter of 2020 in the Spanish audiovisual market. Thus, the period of home confinement among the Spanish population coincided with the irruption of the new streaming service of one of the best-known and most loved brands worldwide....

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Veröffentlicht in:	Observatorio (OBS*) 2022-09, Vol.16 (3), p.34
Hauptverfasser:	Gómez, Erika Fernández, Martin-Quevedo, Juan, Feijoo Fernández, Beatriz
Format:	Artikel
Sprache:	eng ; spa
Schlagworte:	Audiences Communication Companies Coronaviruses COVID-19 Health planning Humor Imitation Markets Pandemics Public health Social media Social networks Strategies Streaming media Taboos
Online-Zugang:	Volltext
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