Fintechs' Future in Kenya: Does Social Influence Matter?

Fintechs' Future in Kenya: Does Social Influence Matter?

This paper investigates the role of social influence on continuous intention to use Fintech mobile money lending app services in Kenya. A sample of 342 respondents was selected using convenience sampling. Data was analyzed using a structural equation modeling technique with the AMOS version 24 softw...

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Veröffentlicht in:Journal of African business 2022-10, Vol.23 (4), p.1067-1087
Hauptverfasser: Warsame, Mohammed Hersi, Ireri, Edward Mugambi
Format: Artikel
Sprache:eng
Schlagworte:
Bank technology
Continuous intention to use
Influence
Mobile commerce
mobile money lending apps
Money
perceived satisfaction
perceived security
perceived usefulness
social influence
Usefulness
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creator Warsame, Mohammed Hersi
Ireri, Edward Mugambi
description This paper investigates the role of social influence on continuous intention to use Fintech mobile money lending app services in Kenya. A sample of 342 respondents was selected using convenience sampling. Data was analyzed using a structural equation modeling technique with the AMOS version 24 software. The study found out that social influence has a significant direct role on perceived security, satisfaction and continuous intention to use mobile money lending services. The moderating role of social influence strengthens the positive relationship between perceived security and perceived usefulness on one hand and perceived satisfaction and continuous intention to use mobile money lending services, especially among mobile money lending apps users on the other hand. In addition, Kenyans will continue to use mobile money lending app services if they remain useful, secure, satisfactory and meet their expectations.
doi_str_mv 10.1080/15228916.2021.1996907
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source EBSCOhost Business Source Complete
subjects Bank technology
Continuous intention to use
Influence
Mobile commerce
mobile money lending apps
Money
perceived satisfaction
perceived security
perceived usefulness
social influence
Usefulness
title Fintechs' Future in Kenya: Does Social Influence Matter?
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