Socialize More, Pay Less: Randomized Field Experiments on Social Pricing

We propose social pricing , a novel pricing framework under which consumers with higher social capital enjoy a better price. Conceptually, social pricing enables firms to achieve price discrimination based on a consumer’s social value. This is in sharp contrast with traditional price discrimination...

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Veröffentlicht in:	Information systems research 2022-09, Vol.33 (3), p.935-953
1. Verfasser:	Gao, Haibing
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Discounts Electronic commerce field experiments Heterogeneity price discrimination Prices Pricing Retail stores Retailing industry social commerce Social factors Social networks social pricing
Online-Zugang:	Volltext
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