Virtual Reality in Destination Marketing: Telepresence, Social Presence, and Tourists’ Visit Intentions

Destination marketing organizations (DMOs) have widely adopted virtual reality (VR) commercials to highlight attractions for potential tourists and encourage visitation. This study extends the stimulus-organism-response (SOR) model by incorporating telepresence and social presence as stimuli and elu...

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Veröffentlicht in:	Journal of travel research 2022-11, Vol.61 (8), p.1738-1756
Hauptverfasser:	Ying, Tianyu, Tang, Jingyi, Ye, Shun, Tan, Xiaoyuan, Wei, Wei
Format:	Artikel
Sprache:	eng
Schlagworte:	Commercials Marketing Tourism Travel industry Virtual reality
Online-Zugang:	Volltext
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