Environmental quality awareness, green trust, green self-efficacy and environmental attitude in influencing green purchase behaviour

Purpose>The purpose of this study is to examine the effect of green trust (GT), environmental quality awareness (EQA), green self-efficacy (GSE) and environmental attitude (EA) towards green purchase behaviour (GPB). The mediating effect of EA is also investigated.Design/methodology/approach>A...

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Veröffentlicht in:	Humanomics 2022-01, Vol.38 (1), p.68-90
Hauptverfasser:	Sh. Ahmad, Fauziah, Rosli, Nennie Trianna, Quoquab, Farzana
Format:	Artikel
Sprache:	eng
Schlagworte:	Air pollution Attitudes Attribution theory Coronaviruses COVID-19 Economic growth Environmental impact Environmental quality GDP Green products Gross Domestic Product Marketing Medical research Outdoor air quality Purchase intention Purchasing Recycling Self-efficacy Sustainability Theory of planned behavior
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