Is an Emoji Worth a Thousand Words? The Effect of Emoji Usage on Nonprofessional Investors' Perceptions

Emojis act as non-verbal cues to disambiguate and communicate affect and are increasingly used in online corporate disclosures. Emotion work, a concept founded in social psychology, suggests that individuals adjust their behavior as emotions are evoked or suppressed. Despite the growing evidence tha...

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Veröffentlicht in:The Journal of information systems 2022-06, Vol.36 (2), p.1-15
Hauptverfasser: Carrillo, Hilda E., Pennington, Robin, Zhang, Yibo (James)
Format: Artikel
Sprache:eng
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