A meta‐analysis of the elaboration likelihood model in the electronic word of mouth literature

Several studies have been conducted to determine the factors influencing online consumers to adopt the information embedded in electronic word of mouth (eWOM). The amount of existing research and the inconsistency of certain conclusions need the development of an all‐encompassing model capable of sy...

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Veröffentlicht in:	International journal of consumer studies 2022-09, Vol.46 (5), p.1900-1918
Hauptverfasser:	Moradi, Masoud, Zihagh, Fereshteh
Format:	Artikel
Sprache:	eng
Schlagworte:	behavioural intention Consumer behavior Elaboration elaboration likelihood model electronic word of mouth eWOM adoption eWOM credibility eWOM usefulness Inconsistency Meta-analysis Networking Social networks Social research Usefulness
Online-Zugang:	Volltext
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