Exploring customer engagement value from relationship benefits

Purpose>“Relationship benefits” (RBs) is an approach in relationship marketing. The concept highlights that both customer and firm must receive benefits from the relationship to establish and maintain it. This study aims to identify the impacts of three types of RBs on creating four kinds of cust...

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Veröffentlicht in:	International journal of Islamic and Middle Eastern finance and management 2022, Vol.15 (5), p.986-1005
1. Verfasser:	Tourchian, Alireza
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Central banks Customer satisfaction Customer services Customers Expenditures GDP Gross Domestic Product Literature reviews Marketing Profitability Profits Relationship marketing Social exchange theory Value
Online-Zugang:	Volltext
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