Customer satisfaction with co-created hospitality services: Regulatory focus orientation and positive disconfirmation
New enhancements that foster more customer-focused services, such as the co-creation of hotel service offerings with hotel guests, have changed the conventional thinking in the hospitality industry. In this regard, the current study contributes to the understanding of the effect of co-creation on cu...
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Veröffentlicht in: | Journal of vacation marketing 2022-10, Vol.28 (4), p.510-523 |
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Format: | Artikel |
Sprache: | eng |
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