A Precision Marketing Strategy of e-Commerce Platform Based on Consumer Behavior Analysis in the Era of Big Data

In order to develop a more efficient and accurate marketing strategy for consumers’ purchase behavior, this paper establishes a user value model by modeling and learning the user historical data of e-commerce enterprises. The improved K-means algorithm is used to cluster the purchase behavior of use...

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Veröffentlicht in:	Mathematical problems in engineering 2022-08, Vol.2022, p.1-8
Hauptverfasser:	Zhang, Di, Huang, Minghao
Format:	Artikel
Sprache:	eng
Schlagworte:	Algorithms Big Data Clustering Consumer behavior Consumption Datasets Electronic commerce Machine learning Marketing User behavior
Online-Zugang:	Volltext
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