THE USAGE OF POP CULTURE ELEMENTS IN MARKETING COMMUNICATIONS

The strong effect of marketing communications on people’s personalities, opinions, preferences and decisions has so far been widely studied. If marketing can sway people’s opinions and influence their character and affinities, and if pop culture is a part of those characters and affinities, it must...

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Veröffentlicht in:	International journal of multidisciplinarity in business and science 2021-12, Vol.7 (12), p.46
Hauptverfasser:	Fraculj, Mario, Lekaj, Lucian
Format:	Artikel
Sprache:	eng
Schlagworte:	Communication Consumers Marketing Popular culture Preferences
Online-Zugang:	Volltext
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