Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India

PurposeThere are two-fold objectives to this research. First is to analyse the importance of technology readiness (TR) for the users in using sports and fitness wearable devices in India. And second is to explore if gymnasium (gym) users are much more technologically ready as compared to non-gym use...

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Veröffentlicht in:	International journal of sports marketing & sponsorship 2022-08, Vol.23 (4), p.707-726
Hauptverfasser:	Raman, Prashant, Aashish, Kumar
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer behavior Consumers Optimism Physical fitness Technology Acceptance Model Technology adoption Wearable computers
Online-Zugang:	Volltext
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