Preordering in Luxury Fashion: Will Additional Demand Information Bring Negative Effects to the Retailer?

ABSTRACT Preordering is an emerging business model in luxury fashion, which provides consumers the opportunity to preorder new collection products immediately after fashion runway shows and helps retailers collect preordering information for updating demand forecast. Based on our observations of ind...

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Veröffentlicht in:	Decision sciences 2022-08, Vol.53 (4), p.681-711
Hauptverfasser:	Shen, Bin, Zhang, Ting, Xu, Xiaoyan, Chan, Hau‐Ling, Choi, Tsan‐Ming
Format:	Artikel
Sprache:	eng
Schlagworte:	Brands Conspicuous Consumers Consumer behavior Consumers Consumption Coupons Economic forecasting Fashion goods Gifts Incentives Information Updating Luxury Fashion Mathematical models Preordering Retail stores Scarcity Suppliers Supply Supply chains Trade
Online-Zugang:	Volltext
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