Sustainable Communication; Perceived Motivation and Nature of the Commitment

The aim of this study is to examine the overlap between sustainable communication and business, as well as its impact on the consumer’s perception and the nature of the motivation. We attempted to create a synthesis of prior research based on a literature review to understand how consumers comprehen...

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Veröffentlicht in:	Sustainability 2022-08, Vol.14 (15), p.9783
Hauptverfasser:	Dincer, Banu, Dincer, Caner
Format:	Artikel
Sprache:	eng
Schlagworte:	Attribution theory Brand equity Brand loyalty Communication Consumers Literature reviews Motivation Perception Perceptions Scientific papers Social responsibility Sustainability
Online-Zugang:	Volltext
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