Impact Of Women Film Celebrity Endorsement In Media Advertisements On Customer Brand Perception And Purchase Intention (A Study With Reference To Greater Chennai Corporation)

In this study, researcher has exhibited the Impact of Women Film Celebrity endorsement in Media Advertisements on Customer Brand Perception and Purchase Intention. Today Advertisement through various media shakes the heart of commoners. Media Advertisement through Women Film Celebrities stimulates t...

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Veröffentlicht in:	Webology 2022-01, Vol.19 (2), p.1035-1045
Hauptverfasser:	Kannan, R Rajesh, Vasantha, S, Ansari, Thameemul
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Celebrities Cellular telephones Consumers Customers Fans (Aficionados) Females Motion pictures Product development
Online-Zugang:	Volltext
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