Impact Of Women Film Celebrity Endorsement In Media Advertisements On Customer Brand Perception And Purchase Intention (A Study With Reference To Greater Chennai Corporation)

Impact Of Women Film Celebrity Endorsement In Media Advertisements On Customer Brand Perception And Purchase Intention (A Study With Reference To Greater Chennai Corporation)

In this study, researcher has exhibited the Impact of Women Film Celebrity endorsement in Media Advertisements on Customer Brand Perception and Purchase Intention. Today Advertisement through various media shakes the heart of commoners. Media Advertisement through Women Film Celebrities stimulates t...

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Veröffentlicht in:Webology 2022-01, Vol.19 (2), p.1035-1045
Hauptverfasser: Kannan, R Rajesh, Vasantha, S, Ansari, Thameemul
Format: Artikel
Sprache:eng
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Advertising
Celebrities
Cellular telephones
Consumers
Customers
Fans (Aficionados)
Females
Motion pictures
Product development
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creator Kannan, R Rajesh
Vasantha, S
Ansari, Thameemul
description In this study, researcher has exhibited the Impact of Women Film Celebrity endorsement in Media Advertisements on Customer Brand Perception and Purchase Intention. Today Advertisement through various media shakes the heart of commoners. Media Advertisement through Women Film Celebrities stimulates the purchase intentions and People get to know the availability of products. Many popular advertisements send the messages in one way or the other thereby promoting the new brands and existing brands. In this research paper, Exploratory Research Design was used by the researcher. Researcher has selected 174 respondents from around Chennai City. This includes Old Washermenpet, Chepauk, Madhavaram and Tambaram. Sample size was allocated in proportion to size of population in the selected areas. Responses were gathered from all the 174 participants in and around Chennai City.
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source EZB-FREE-00999 freely available EZB journals
subjects Advertising
Celebrities
Cellular telephones
Consumers
Customers
Fans (Aficionados)
Females
Motion pictures
Product development
title Impact Of Women Film Celebrity Endorsement In Media Advertisements On Customer Brand Perception And Purchase Intention (A Study With Reference To Greater Chennai Corporation)
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