Impulsive Buying Behavior of Hindu Balinese Women in the Implementation of Yadnya: A Conceptual Model Development
The purpose of this study was to build a comprehensive model of the impulsive buying behavior of Hindu Balinese women in the implementation of Yadnya. This research is exploratory research through literature review. The analysis of the existing literature leads to the formulation of 8 theoretical pr...
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| Veröffentlicht in: | Webology 2022-01, Vol.19 (1), p.4068-4087 |
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| creator | Rahanatha, Gede Bayu Yasa, Ni Nyoman Kerti I, Gusti Ayu Ketut Giantari Ekawati, Ni Wayan |
| description | The purpose of this study was to build a comprehensive model of the impulsive buying behavior of Hindu Balinese women in the implementation of Yadnya. This research is exploratory research through literature review. The analysis of the existing literature leads to the formulation of 8 theoretical propositions. The findings of this study indicate that the impulsive buying behavior of Hindu Balinese women is influenced by hedonic shopping values, utilitarian shopping values, and social values, as well as the urge to buy impulsively and reinforced by self control. This research integrates in one conceptual model various variables about hedonic shopping value, utilatarian shopping value, social shopping value, urge to buy impulsively, and self control which were previously studied separately. The influence and interaction of all these variables can explain what variables determine impulse buying behavior. |
| doi_str_mv | 10.14704/WEB/V19I1/WEB19268 |
| format | Article |
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| language | eng |
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| subjects | Consumer behavior Consumption Hinduism Hindus Impulse buying Literature reviews Religion Research methodology Rites & ceremonies Roles Self control Shopping Social research Values Variables Women |
| title | Impulsive Buying Behavior of Hindu Balinese Women in the Implementation of Yadnya: A Conceptual Model Development |
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