Achieving cultural resonance: Four strategies toward rallying support for entrepreneurial endeavors

Research Summary We theorize the strategies that entrepreneurial actors employ to instill their endeavors with culturally resonant meanings and rally the support of key audiences (investors, analysts, or customers). In extant cultural entrepreneurship research, endeavors are assumed to achieve reson...

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Veröffentlicht in:	Strategic management journal 2022-08, Vol.43 (8), p.1499-1527
Hauptverfasser:	Soublière, Jean‐François, Lockwood, Christi
Format:	Artikel
Sprache:	eng
Schlagworte:	Audiences categories cultural entrepreneurship Culture Customers Entrepreneurs Entrepreneurship Leverage meaning‐making optimal distinctiveness
Online-Zugang:	Volltext
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