How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment

The findings underscore the important role of consumers’ consideration sets in mediating the positive effects of recommender systems on consumer purchases. Practical strategies can be developed to facilitate the formation of the consideration sets. For example, to reduce consumers’ search costs and...

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Veröffentlicht in:	Information systems research 2022-06, Vol.33 (2), p.620-637
1. Verfasser:	Li, Xitong
Format:	Artikel
Sprache:	eng
Schlagworte:	causal mediation analysis consideration set Consumer behavior consumer purchases Consumers Customization Economic impact Expert systems field experiment Recommender systems Websites
Online-Zugang:	Volltext
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