Will Greenwashing Result in Brand Avoidance? A Moderated Mediation Model

Greenwashing has become a widespread phenomenon and obstructs green products, but literature on how consumers react to misbehaving brands is still scarce. This study aims to investigate the effect of greenwashing on consumers’ brand avoidance, integrating the mediating effect of brand hypocrisy and...

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Veröffentlicht in:	Sustainability 2022-06, Vol.14 (12), p.7204
Hauptverfasser:	Xiao, Zengrui, Wang, Ying, Guo, Dongjie
Format:	Artikel
Sprache:	eng
Schlagworte:	Access to information Avoidance Brand loyalty Cheating Consumers Data acquisition Environmental protection False information Green products Greenwashing Product differentiation Quality control Social responsibility
Online-Zugang:	Volltext
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