Effective Reminders

We study the effects of reminders on people’s behavior in investment activities characterized by up-front costs and delayed benefits, such as getting an education and maintaining a healthy lifestyle. We conduct a field experiment and show that simple weekly reminders induce users of a gym to substan...

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Veröffentlicht in:	Management science 2017-09, Vol.63 (9), p.2915-2932
Hauptverfasser:	Calzolari, Giacomo, Nardotto, Mattia
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior modification Behavioral economics Cost analysis cost-effective policy Delayed exercise field experiment gym habit-formation Health behavior Health clubs Lifestyles limited attention Methods Physical activity Psychological research Recurrent Reminders
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