Manufacturing Process Innovation in the Pharmaceutical Industry
Problem definition : Process innovation is commonly claimed to be a major source of competitive advantage for firms. Despite this perceived influence, it has received substantially less attention than product innovation, and much uncertainty remains about its true association with firm performance....
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Veröffentlicht in: | Manufacturing & service operations management 2022-05, Vol.24 (3), p.1760-1778 |
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Format: | Artikel |
Sprache: | eng |
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