Scaling Social Impact: Marketing to Grow Nonprofit Solutions

Nonprofit organizations addressing societal challenges such as hunger, poverty, and racial inequities want to grow the impact of their promising solutions to these problems—scaling social impact. Yet, local, community-based nonprofits often struggle to identify a path to scale their impact. To addre...

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Veröffentlicht in:	Journal of public policy & marketing 2022-07, Vol.41 (3), p.254-276
Hauptverfasser:	Nardini, Gia, Bublitz, Melissa G., Butler, Caitlin, Croom-Raley, Staci, Edson Escalas, Jennifer, Hansen, Jonathan, Peracchio, Laura A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Community Marketing Nonprofit organizations Poverty Social impact
Online-Zugang:	Volltext
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