Corporate social responsibility and perceived fairness of price increases

Consumers care about the fairness of companies both in terms of corporate social responsibility (CSR) engagement and the fairness of prices. However, the interplay between these domains is not yet well understood. Therefore, this study examines how consumers’ perceptions of CSR engagement affect the...

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Veröffentlicht in:	Psychology & marketing 2022-07, Vol.39 (7), p.1370-1384
Hauptverfasser:	Sipilä, Jenni, Alavi, Sascha, Edinger‐Schons, Laura Marie, Müller, Urs, Habel, Johannes
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer attitudes consumer expectations Consumers corporate social responsibility CSR skepticism price fairness Price increases Social responsibility
Online-Zugang:	Volltext
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