Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context

The present study investigates the association between green marketing mix strategies and the green buying intentions of consumers in an emerging economy. The focus is on the green buying intentions of millennials towards green personal care products and the impact of green marketing strategies on i...

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Veröffentlicht in:	Sustainability 2022-05, Vol.14 (10), p.6107
Hauptverfasser:	Kaur, Balween, Gangwar, Veer P., Dash, Ganesh
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Buying Consciousness Consumer behavior Consumer products Consumers Consumption Demographic variables Demographics Environmental attitudes Environmental impact Green marketing Green products Hazardous materials Hypotheses Literature reviews Market strategy Marketing Millennials Multivariate statistical analysis Personal grooming Production costs Purchasing Sustainability
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