Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption
When shopping for fun products, it is often easy to avoid troublesome information. Consumers use coping strategies to maintain a good mood and avoid the emotional difficulty of thinking about ideas such as labor mistreatment or environmental problems. In addition to not seeking ethical information o...
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Veröffentlicht in: | NIM Marketing Intelligence Review 2022-04, Vol.14 (1), p.25-29 |
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Sprache: | eng |
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