Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption

When shopping for fun products, it is often easy to avoid troublesome information. Consumers use coping strategies to maintain a good mood and avoid the emotional difficulty of thinking about ideas such as labor mistreatment or environmental problems. In addition to not seeking ethical information o...

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Veröffentlicht in:NIM Marketing Intelligence Review 2022-04, Vol.14 (1), p.25-29
Hauptverfasser: Reczek, Rebecca Walker, Irwin, Julie, Zane, Danny
Format: Artikel
Sprache:eng
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