A Trait-Based Consumer Segmentation for Food Waste Reduction Campaigns

Background: While there is still hunger in the world, a significant amount of food is wasted, which harms the environment. This study focuses on food waste at the consumer level and investigates the role of personality traits on food-waste-aversion. Focus of the Article: Segmentation with personalit...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Social marketing quarterly 2022-06, Vol.28 (2), p.130-146
1. Verfasser:	Kutlu, Mustafa Bilgehan
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Food waste Market segments Personality Personality traits Social marketing
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!