Puma responses to unreliable human cues suggest an ecological trap in a fragmented landscape

Animals' fear of people is widespread across taxa and can mitigate the risk of human‐induced mortality, facilitating coexistence in human‐dominated landscapes. However, humans can be unpredictable predators and anthropogenic cues that animals perceive may not be reliable indicators of the risk of being killed. In these cases, animal fear responses may be ineffective and may even exacerbate the risk of anthropogenic mortality. Here, we explore these questions using a 10‐year dataset of movement and mortality events for the puma Puma concolor population in the fragmented Santa Cruz Mountains of California, for whom the leading cause of death was retaliatory killings by people following livestock loss. We modeled retaliatory killing risk and puma habitat selection relative to residential housing density to evaluate whether puma avoidance of human cues reflected their risk of being killed. We documented a mismatch between human cues, fear responses and actual risk. Rather than scaling directly with housing density, retaliatory killings occurred at intermediate levels of human development and at night. Pumas avoided these areas during the day but selected for these high‐risk areas at night, resulting in a mismatch between cue and risk impacting 17% of the study area. These results are unlikely to be driven by puma hunting behavior: livestock constitute a very small proportion of puma diets, and we found no evidence for the alternative hypothesis that state‐dependent foraging drove depredation of livestock and subsequent retaliatory killings. Our findings indicate that puma responses to human cues are not sufficient to enable human–carnivore coexistence in this area and suggest that reducing risk from humans in places with few perceptible human cues would facilitate carnivore conservation in human‐dominated landscapes. Furthermore, a mismatch between human cues and responses by carnivores can lead to selection rather than avoidance of risky areas, which could result in an ecological trap.