Teen’s Social Media Adoption: An Empirical Investigation in Indonesia
Social media has reached their popularity in the past decade. Indonesia has more than 63 million social media users who are accessing their account through mobile phone and therefore Indonesia is the third largest users in the world after United States and India. This study is attempted to determine...
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| Veröffentlicht in: | International journal of advanced computer science & applications 2018, Vol.9 (2) |
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| container_title | International journal of advanced computer science & applications |
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| creator | Kusyanti, Ari Puspa, Harin Rahma, Dita April, Yustiyana |
| description | Social media has reached their popularity in the past decade. Indonesia has more than 63 million social media users who are accessing their account through mobile phone and therefore Indonesia is the third largest users in the world after United States and India. This study is attempted to determine the factors affecting user behaviour intention of social media usage. TAM (Technology Acceptance Model) for Social Media by Rauniar et al. is adopted to provide empirical evidence of teens in Indonesia. Data were collected through questionnaire survey and hypotheses are analyzed with SEM (Structural Equation Modeling). Result shows that factor affecting Indonesian teens in using social media is perceived usefullness (PP), while Trustworthiness (TW) has no significant influence towards thier intention to use social media. |
| doi_str_mv | 10.14569/IJACSA.2018.090252 |
| format | Article |
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| ispartof | International journal of advanced computer science & applications, 2018, Vol.9 (2) |
| issn | 2158-107X 2156-5570 |
| language | eng |
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| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| subjects | Digital media Empirical analysis Multivariate statistical analysis Social networks Structural equation modeling Technology Acceptance Model Technology utilization User behavior |
| title | Teen’s Social Media Adoption: An Empirical Investigation in Indonesia |
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