A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses

The sharing economy represents a market-driven response to the perceived inefficient resource use arising from materialism, and as such, offers the possibility of a more environmentally sustainable form of consumption. However, the sustainability benefits attributed to the sharing economy remain con...

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Veröffentlicht in:	Journal of macromarketing 2022-06, Vol.42 (2), p.214-230
Hauptverfasser:	Beverland, Michael, Cankurtaran, Pinar, Loussaïef, Leila
Format:	Artikel
Sprache:	eng
Schlagworte:	Sharing economy Sustainability
Online-Zugang:	Volltext
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