Greener than Others? Exploring Generational Differences in Green Purchase Intent
This study explored the generation gap in American consumers’ green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nationally representative sample of adults in the Unite...
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| Veröffentlicht in: | International journal of market research 2022-05, Vol.64 (3), p.376-396 |
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| container_title | International journal of market research |
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| creator | Ham, Chang-Dae Chung, Un Chae Kim, Woo Jin Lee, Seo Yoon Oh, Sang-Hwa |
| description | This study explored the generation gap in American consumers’ green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nationally representative sample of adults in the United States (N = 19,450), the survey results revealed that the American consumer’s green norms and beliefs varied by generation. A series of multiple regression analyses showed that each generation had similar but idiosyncratic beliefs in purchasing products from green companies. Theoretical and practical implications are discussed. |
| doi_str_mv | 10.1177/14707853211034108 |
| format | Article |
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Exploring Generational Differences in Green Purchase Intent</title><source>Business Source Complete</source><source>SAGE Complete A-Z List</source><creator>Ham, Chang-Dae ; Chung, Un Chae ; Kim, Woo Jin ; Lee, Seo Yoon ; Oh, Sang-Hwa</creator><creatorcontrib>Ham, Chang-Dae ; Chung, Un Chae ; Kim, Woo Jin ; Lee, Seo Yoon ; Oh, Sang-Hwa</creatorcontrib><description>This study explored the generation gap in American consumers’ green perceptions and purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the perspectives of consumer socialization and social intelligence. Analyzing a nationally representative sample of adults in the United States (N = 19,450), the survey results revealed that the American consumer’s green norms and beliefs varied by generation. A series of multiple regression analyses showed that each generation had similar but idiosyncratic beliefs in purchasing products from green companies. 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| ispartof | International journal of market research, 2022-05, Vol.64 (3), p.376-396 |
| issn | 1470-7853 2515-2173 |
| language | eng |
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| source | Business Source Complete; SAGE Complete A-Z List |
| subjects | Baby boomers Generational differences Generations |
| title | Greener than Others? Exploring Generational Differences in Green Purchase Intent |
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