Harvesting Online Reviews to Identify the Competitor Set in a Service Business: Evidence From the Hotel Industry
In today’s global service industry, online reviews posted by consumers offer critical information that influences subsequent consumers’ purchasing decisions and firms’ operation strategies. However, little research has been done on how the same information can be used to identify key competitors and...
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Veröffentlicht in: | Journal of service research : JSR 2022-05, Vol.25 (2), p.301-327 |
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Format: | Artikel |
Sprache: | eng |
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