O Youtube como meio para a imersão dos consumidores nas narrativas das marcas

Palavras-chave: Imersao na narrativa; celebridades; youtube; design dos anuncios Abstract: The use of celebrities in advertising has been a strategy for decades, and the use of these individuals in the service of brands has had very significant effects on consumer persuasion. The study of videos has...

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Veröffentlicht in:	RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação 2021-11 (E46), p.518-530
Hauptverfasser:	Augusto, Luísa, Santos, Sara, Santo, Pedro Espírito
Format:	Artikel
Sprache:	por
Schlagworte:	Advertising Celebrities Cinematography Consumers Design Impact analysis Multivariate statistical analysis Storytelling Video
Online-Zugang:	Volltext
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