Mindfulness enhances the values that promote sustainable consumption

Prior research has demonstrated the critical role of values in promoting sustainable consumption behaviors. However, research is needed to identify novel ways to influence these values so that consumers will act on them. The present research demonstrates a practical and underappreciated way to enhan...

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Veröffentlicht in:	Psychology & marketing 2022-05, Vol.39 (5), p.990-1006
Hauptverfasser:	Kaur, Tavleen, Luchs, Michael G.
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumption frugal purchasing Mindfulness Sustainability Sustainable consumption values
Online-Zugang:	Volltext
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