Digital marketing activities by Dutch place management partnerships: A resource-based view

In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the ex...

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Bibliographische Detailangaben
Veröffentlicht in:	Cities 2022-04, Vol.123, p.103548, Article 103548
Hauptverfasser:	Hagen, Daphne, Risselada, Anne, Spierings, Bas, Weltevreden, Jesse Willem Jochanan, Atzema, Oedzge
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competitiveness Digital marketing Digital marketing activities Digital marketing channels Distribution channels Fast moving consumer goods Internet Marketing Mass media Partnerships Place management partnerships Resource-based view Shopping Shopping areas Social media Social media pages Social networks Uptake Websites
Online-Zugang:	Volltext
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